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Ockham communications
Ockham communications












Occam focused on active Ethernet for most of the last decade and added PON technology later, while Calix took the opposite tack. For Calix, not only is the acquisition anticipated to be accretive to non-GAAP earnings per share in the first quarter post-close, but the company will also gain access to Occam's expertise in a strategically important area: Ethernet fiber-to-the-home technology. One nonmanagement member of the current Occam Networks Board of Directors is expected to be appointed to serve on the Calix Board of Directors.īoth companies provide communications service providers across North America, the Caribbean, Latin America, and select global markets with similar portfolios of advanced fiber- and copper-based broadband access systems, which are used to provide residential and business subscribers with such services as high-speed Internet, IPTV, VOIP and Ethernet business services.īoth companies - and their customers - expect to benefit from the deal. Think you can do a better job simplifying the design? Let me know and I would be happy to send you the PSD of the file and post up your simplification.PETALUMA, CA & SANTA BARBARA, CA - Broadband access vendors Calix and Occam Networks have just announced a definitive agreement for Calix to acquire Occam Networks in a stock and cash transaction valued at approximately $171 million - about $7.75 per outstanding share of Occam Networks stock, or 8 percent above Occam's closing stock price of $7.20 yesterday. Ultimately our job is to make difficult information easy to understand, not to create digital art. As designers we need to be careful of trying to hard to “over design” our work. Even though I removed a lot of decorative elements, the design actually looks better. The result is a much stronger and more visually attractive design. Balancing the photo so it complements the design, rather than dominates it.

ockham communications

  • Simplifying the content area to improve readability and comprehension.
  • Rework the navigation so it is harder to miss and balances out the design, rather than being an afterthought.
  • Removing all decorative elements (goofy headlines, background, etc).
  • Now that I have been away for awhile, I decided to try and revisit this design and really think about how I could simplify it.
  • All of the extra information at the footer.
  • The huge picture (it used way more visual real estate than needed).
  • Let’s break down what really was unnecessary Example Real Estate CompanyĪ few years ago my first attempt at the design in the example resulted in this design concept.Ĭlearly I did a fair amount of visual decoration that really didn’t add any “signal” to the design and was nothing more than noise.
  • Photography (quick communication of subject)įrom their you can decide what elements should be seen in what order, and assess if any design element you add is noise and competes with the important pieces of the design.
  • Descriptive text (communicate subject matter)Īfter you have decided what absolutely has to be on the page you must then order them in terms of importance.
  • Photography (to communicate subject matter).
  • Here is a typical example from a work that I had created long ago: The first step is to figure out exactly what needs to be included in the design.

    #Ockham communications how to

    How to go about simplifying your designsįollowing Occam’s Razor is more about careful planning and deliberate thought process rather than any sort of art form. It means that given what you need to have included things should be laid out and designed in the simplest manor possible. Simple doesn’t necessarily mean minimal (which is a specific design style). Any element on a page or in a design changes the signal to noise ratio (something I will cover in later blog posts).Ī design can be simple and still exciting, well crafted, and interesting. Now that is not to say there are not reasons to design work that fits those descriptions. When I first began designing I had a tendency to try and make my work interesting, exciting, and dynamic. Paraphrased the concept states that “All other things being equal, the simplest solution is the best.” What Does “Simplest Solution” Mean for Web Design? It is a simple concept – it’s one of the “laws” we use frequently in our designs – yet it is so powerful especially when applied to the web.

    ockham communications

    The concept was developed by a 14th-century English logician and Franciscan friar by the name of William Ockham. If not take your moment to familiarize yourself with the concept as it could alter how you design or craft interfaces from this point forward. You may have herd of the term “ Occam’s Razor” before, but most likely it was not in relation to web design (or design in general).












    Ockham communications